More about us

Our brand portfolio consists of 8 great brands: Heineken®, Amstel, Windhoek, Sol, Miller Genuine Draft, Strongbow Cider, Soweto Gold and Tafel. We continue to increase our portfolio by adding new variants and beers, to keep providing our consumers with a variety of choice.

We strive to be an employer of choice, firmly rooted in South Africa. We directly employ just under 950 people, and have a wider impact with an external sales force of around 600. Developing our talent is one of the ways we aim to achieve our goal, as people are at the heart of our company.

As a company that endorses responsible consumption and as a part of the South African community, we are concerned about the issues of alcohol abuse in the country. We have hence committed ourselves to promoting responsible consumption through targeted campaigns and educational information through the association for alcohol responsibility and awareness (AWARE).

HEINEKEN SA aims to make a meaningful impact and contribute to the country’s economic development. One of the ways we aim to achieve this is through partnership with emerging barley farmers and enterprise development support for Small and Medium Enterprises in and around the Sedibeng Brewery.

We are HEINEKEN South Africa – part of a global company that is proud to be in South Africa.

Our Values

Our values are what we stand for. Passion for consumers and customers, Courage to dream and pioneer, Care for people and the planet and Enjoyment of life. These values have grounded us for the past 157 years and are the foundation for our future success.

Passion for consumers & customers

Passion for consumers & customers
We are brand-builders who truly understand the needs & desires of our consumers. We brew the highest quality beers and beverages to best serve our customers… to win together.

Courage to dream & pioneer

Courage to dream & pioneer
Born in Amsterdam and raised by the world.
We set bold ambitions & challenge the status quo with imagination, creativity and pragmatism to deliver the goods & grow sustainability.

Care for people & planet

Care for people & planet
People are at the heart of our company.
Green blood pumps through our green hearts.
We can only thrive if all our people, communities and planet thrive.

Enjoyment of life

Enjoyment of life
We believe that joyful moments shared together are what truly matter. Nothing beats the simple pleasure of a beer, a chat and laughter with friends.

We Are HEINEKEN

We Brew the Joy of True Togetherness to inspire a better world. We ignite the moments that bring us together, create bonds and are unforgettable. They help make the world a little better… One day, one beer, one cheers at a time!