Category

Sustainability

Date

March 18, 2022

To commemorate Arbour Month in South Africa, HEINEKEN South Africa partnered with NPO Food and Trees for Africa, to plant 115 trees across high density sites in and around Johannesburg during the first month of Spring.

“We are honoured to have planted the trees as part of the sustainability commitments outlined in our Brew a Better World 2030 initiative, our commitment aimed at driving a positive impact in three major areas: the environment, social sustainability and the responsible consumption of alcohol. Through our focus on carbon neutrality, we aim to reduce our carbon footprint through initiatives such as green fridges, energy savings at our brewery and various other initiatives. We are also inspired to make a positive contribution towards the communities in which we operate and society at large. Beyond being a de-carbonisation initiative and providing shade to students, hawkers and commuters, planting trees also helps restore biodiversity, helps enrich the health of watersheds in the area and not only that, they beautify our cities,” said Millicent Maroga, Corporate Affairs Director at HEINEKEN South Africa.

While this was an Arbour Month initiative by the operating company, its brand Amstel Lager, celebrated Arbour Month with its annual tree plantings during which the brand plants 100 indigenous or fruit trees per year in urban, inner-city areas in Johannesburg. In 2019 Amstel pledged to plant 50 trees in the city after a billboard company cut back trees in Maboneng so a billboard advertising the brand was more visible.

The Amstel Lager brand joined the operating company’s Arbour Month initiatives by planting additional indigenous or fruit trees as part of its annual tree planting commitment. In 2019, Amstel pledged and planted 50 trees in the Johannesburg inner city after a billboard company cut back trees to make a billboard advertising the brand more visible.

According to Boipelo Malao, Senior Brand Manager for Amstel, the continued planting of trees, to correct the billboard company’s pruning in the inner-city, formed part of the brand’s annual tree planting commitment. Amstel, together with Food and Trees for Africa, has planted 272 trees since 2019 and 28 trees more trees will be planted before the end of the year. These trees include wild plum, kei apple and custard apple trees as part of an indigenous inner-city orchard. Malao adds, “This has been a very rewarding experience for our team and we have enjoyed making an impact in the city and adding some green to our golden city.”

As part of this initiative employees of the company, the local communities, universities and inner-city organisations have volunteered and planted the indigenous trees including River/Black Karee, Wild Olive, River Bushwillow, Outeniqua Yellowwood and Forest Bell-Bush trees in locations that include the perimeter of University of Johannesburg’s Doornfontein campus, Bertrams Inner City Farm, the Greenhouse Project and throughout Maboneng and Jeppe Rejuvenation together with Urban Space Management.

The trees will offset over 100 tonnes of CO2e (carbon dioxide equivalent) over the course of their lifetime.

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