Don't drink and drive
February 28, 2022
Celebrating the end of the year shouldn’t come at the price of your safety, according to HEINEKEN South Africa.
After a challenging year, many of us are looking forward to the festive season and all that entails – think parties and get togethers over your favourite drinks. Unfortunately, this relaxed attitude often leads to lapsed caution on the roads, especially when drivers have had one drink too many.
As a business, HEINEKEN South Africa is especially aware of the damage brought by reckless driving, particularly when it’s associated with drinking – damage that affects not only the reputation of the alcohol industry, but society as a whole. That’s why HEINEKEN is committed to promoting the safe consumption of its beers and ciders. Most consumers are, after all, familiar with the message advocated by its flagship beer, Heineken®: “When you drive, never drink”.
That’s sound advice indeed, but there are several other steps you can take to protect yourself – and others – while on the road. Here are some key tips from HEINEKEN:
HEINEKEN South Africa has announced the appointment of Jordi Borrut as the brewer’s new managing director. Borrut is succeeding Gerrit Van Loo, who recently took early retirement from the business.
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Our Corporate Affairs Director, Millicent Maroga penned an article about the importance of a holistic approach to sustainability. Maroga asserts that the sustainability strategy is an organisation’s lifeline, and not a strategy.