February 28, 2022

HEINEKEN South Africa has announced the appointment of highly regarded marketing leader, Sharon Keith as the company’s new Marketing Director. Keith’s portfolio will include HEINEKEN’s broad array of well-loved brands including Heineken®, Windhoek, Amstel, Strongbow and Soweto Gold.

Keith is a seasoned marketer, with more than 30 years of global experience in the FMCG and B2B industries. She has held senior marketing leadership roles at The Coca-Cola Company (as Marketing Director for Southern and East Africa), Diageo (as a Global Brand Director for Bailey’s) brandhouse (Marketing Director), Unilever, and most recently at Standard Bank as Head of Brand / Marketing for their Corporate and Investment division.

Jordi Borrut, Managing Director of HEINEKEN South Africa, welcomed the appointment and said “We are excited to have Sharon joining the HEINEKEN South Africa team, as she has a great deal of pertinent experience and many successes in previous roles. She has assumed senior responsibilities across sub-Saharan Africa and as well as in her global roles in the USA and Ireland. During her time with brandhouse, she had also had the opportunity to work with HEINEKEN directly for three years, so she has some familiarity with our brands and business.”

Her broad array of personal interests and her innate curiosity ensures her a creative platform from which to lead. From sports to wildlife, to travel, philanthropy and social issues. She is passionate about ensuring representation at a senior level and within marketing roles. Keith has worked with a broad array of creative agencies on well-loved brand campaigns in the past.

Keith holds an MBA from the Graduate School of Business at the University of Cape Town as well as a B. Comm degree from the University of KwaZulu Natal with majors in Economics, Business Administration and Psychology.

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